What Is SEO And How Does It Work?

What is SEO – Search Engine Optimization which is a method of ranking on a search engine results page. Through this, we rank our website on SERP in an organic way.

As the popularity of the internet is increasing Day by Day, the way people are using the internet is also increasing. The number of users on the internet is increasing day by day due to which people are getting used to the internet. People are increasingly inclined to shift their marketing efforts to online platforms for this very reason.

And want to expand their business through digital marketing. If we look at today’s time, people spend most of their time on the internet. And they also do shopping online. Online shopping has become a common thing for people, due to which SEO has become a big factor in online shopping.

Through search engine optimization we can easily reach our products and services to people and sell the product. SEO is an unpaid method of marketing and that is why its usefulness is increasing.

Not everyone can sell their products through ads due to financial problems and for those people, SEO is a big factor.

So today we will try to provide you the information related to what is SEO in Hindi. So let’s start

What is SEO (Search Engine Optimization Definition?)

What is SEO

SEO whose full form is search engine optimization. Which in Hindi we call search engine optimization. As the name itself suggests, we have to do optimization, we have to optimize our website and rank it on the search engine results page. Search engine optimization is a completely organic way to rank on SERP.

We can rank in many ways on SERP. One is the paid way and the other is the unpaid way. In the paid ranking, we can rank the website on SERP by using search engine marketing, and in unpaid ranking, we rank the page by using an SEO strategy.

Search engine optimization is a process that comes under the digital marketing category, which is a very big part of online marketing. SEO plays a crucial role in digital marketing, serving as a cornerstone of online promotion strategies.

How Does SEO Work

If we want to know the process of SEO then we will need an example for that, so today we will give you an example of how SEO works.

Example – When optimizing a webpage for SEO, involves on-page, off-page, and technical SEO strategies. If we have done these three things properly then our page ranks on SERP. So we did SEO of any one page properly and that SEO was of an ecommerce website.

So let’s say we have mentioned Adidas shoes on that page. Then – a person comes on Google and searches for Adidas shoes. He sees our page in response to this query. And he goes to that page and buys a shoe from our website.

Our product gained sales through SEO. Here’s how search engine optimization operates.

How Does A Search Engine Work?

Along with knowing what SEO is, it is also important for us to know how search engines work. Because any website ranks only on search engines, it is also important to know how a search engine ranks a website on SERP.

Search engines like Google, Bing, and Yahoo. They work in three steps, the list of which is as follows-

  • Crawling
  • Indexing
  • Ranking


The process of crawling is the first part of search engines, in this the bots (spiders) of the search engine on which you want to rank like Google, Bing etc. will come to your website and scan which category your website belongs to, like blogging website, news website, sports website etc.


When your website comes for indexing after crawling, the work of indexing is to send it to the database. There are different slots for each category in the database, for example, if a sports website comes for indexing after crawling, then it will come in the sports category in the database.


In this stage of ranking, our website ranks on search engines. Whenever a user asks a query like I searched what is digital marketing, in this query, the page which has the best crawling & indexing and on-page / off-page / technical SEO will rank on SERP.

Techniques of Search Engine Optimization

There are three techniques for search engine optimization. SEO can be approached through three main techniques: White hat, Black hat, and Grey hat SEO.

White hat SEO represents the optimal approach to SEO, adhering strictly to search engine guidelines and employing organic methods. Black hat SEO is the worst way of doing SEO, it helps in getting ranking on the search engine results page quickly, but it does not follow the guidelines of the search engine. Grey hat SEO is a method which is neither white hat nor black hat SEO, it is a combination of white hat + black hat SEO.

Types of Search Engine Optimization (SEO)

SEO is primarily categorized into three parts, encompassing a range of optimization techniques, listed as follows:-

  • On-Page SEO
  • Off-Page SEO
  • Technical SEO

What Is On-Page SEO?

In On-Page SEO, we have to optimize the content, whatever changes we make in the content come under on-page SEO. Every change made on the page comes under On-Page SEO. In this SEO, we pay a lot of attention to optimization.

We have to optimize the images by using alt text in it and optimizing its size & quality. We should not keep the length of the meta title more than 60 words and keep the length of the meta description up to 150 – 160 words.

  • Meta Title Optimization
  • Meta Description Optimization
  • Meta Keywords Optimization
  • Heading Tag Optimization
  • Image Optimization
  • Content Optimization
  • Proper Keywords Selection
  • EEAT Optimization
  • Internal Links Optimization
  • External Links Optimization
  • URL Structure
  • GEO-Tagging (Local SEO)

Internal Linking

This is a link which is an internal link. Internal link means targeting the page of your website. For example – page no.1 of your website is targeting page no.2. So this link will come under the internal link.

External Linking

An external link connects one website to another. For instance, if there’s a link on Facebook directing to Instagram, it qualifies as an external link.

What Is Off Page SEO?

In off-page SEO, the focus is on promoting our website through the creation of backlinks. Through backlinks, we create awareness & promote our website. OFF page, as the name suggests, we have to work outside the website.

The work of this SEO is never done on the website. In this, backlinks have to be created outside the website. Whatever links we create outside, we know them as inbound links. Because those links are coming to our website.

What is Backlinks

Backlinks are links which are made on other websites. We don’t create these links on our website. They’re links placed on other websites that direct traffic to ours.

For example, let’s assume that you created a new website. You put the link to that website in your story on Facebook. In that story, you are pointing towards your website that this is my website. So you created a backlink in the story. This is called back-links. If you are putting the link of your website on any other platform other than your website, then those links are called backlinks.

Off Page, SEO is known as submission. In this, we submit our website to other websites. So there are different types of submissions in this. These are as follows:

  • Search Engine Submission
  • Guest Posting
  • Free Classified Submission
  • Web 2.0 Submission
  • Social Bookmarking
  • PDF/ PPT Submission
  • Info-Graphic Submission
  • Image Submission
  • Video Submission
  • Article Submission
  • Q/A Submission

What is Technical SEO?

It sounds like you’re emphasizing the importance of technical SEO, which indeed focuses on optimizing aspects that help search engine bots crawl and index your website effectively. It’s crucial to ensure that your site is easily understood and ranked appropriately by search engines. Are you looking for specific tips or information on technical SEO?

  • Crawling & Indexing Optimization
  • Page Speed Optimization
  • Mobile-Friendly Site
  • Secure Website (SSL)
  • Site Map Creation
  • Create Robots.txt File
  • Crawling & Indexing Optimization

In this, we have to tell the bots (spiders) how much data is there on our website, what category our website belongs to, what location it is in, and which things are to be crawled & indexed, we have to tell all this information to the bots.

Page Speed Optimization

Page speed is an important part of our website which has a direct impact on our users. If our page speed is not good, then the user experience will be adversely affected due to the longer loading time of the page.

Mobile-Friendly Website

It is very important to have a mobile-friendly website in SEO, because about 80% of the total internet users are from mobile devices, having a mobile-friendly website means that every single thing on our website should be responsive on mobile devices. Such as – website structure, website navigation, website image, website content, etc.

Secure Website (SSL)

To ensure the security of our website, we must install a Secure Sockets Layer (SSL) certificate. This certificate needs to be obtained during the hosting purchase process. Its presence will help maintain the security of our site. When users visit our website, they will see that SSL is installed, which will enhance their confidence in its security.

Site Map Creation

In this file, we store every information on our website so that bots can get every information about our website simply. Creating a site map makes it easier for search engines to crawl & index our website.

Create Robots.txt File

We use this file to tell the bots which things to crawl and which things not to crawl. Through this file, we request the crawler not to crawl our privacy-related pages.

SEO Auditing Tool

We will need some tool (app) to check the SEO of our page. Today we will tell you about 5 such tools.

  • Yoast SEO
  • Rank Math SEO
  • SEOPress
  • Broke Link Checker
  • All-in-one SEO

Why Is Search Engine Optimization Important For A Website?

After knowing what is SEO, it is also important to know why SEO is important for our website. SEO is an important factor because it is an unpaid method. Nowadays SEO is at the forefront of the methods of bringing sales. And people prefer it the most. Because it is an organic method.

Through this, we can get sales without any investment. SEO is very important, especially for e-commerce websites.

Through SEO we can bring traffic to our website and sell products through the website. Whatever the type of website, a website has no value without users. Therefore, SEO is a means through which we can bring traffic to our website without spending money. This is the reason why SEO is important for websites.

Benefits of SEO (Search Engine Optimization)

  • Organic Traffic
  • Cost-Effective
  • Quality Traffic
  • Awareness
  • Reliable
  • Maximum Visibility


Today in this article we tried to tell you in detail about Search Engine Optimization in which we cleared these topics – what is SEO, how does it work, SEO techniques, types of SEO etc. Hopefully, you all have learned something from this article, if you have any confusion related to this article then you can ask us in the comment section, and we will try our best to solve your questions. For information related to Digital Marketing & Information Technology, you can subscribe to our blog and you can also connect with us through social media to get information.

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